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Maddie's Secret

A dishwasher's rise to viral fame at a trendy food-content company is threatened when mounting pressures force a hidden secret from her troubled past back into the open. (NR, 100 min.)

Showtimes

Friday, July 17, 2026

(TBD)

MADDIE’S SECRET is comedian, writer, and actor John Early’s critically acclaimed directorial debut starring himself as Maddie, a plucky dishwasher who leaps to viral superstardom at a trendy food content creation company. While her life seems picturesque — complete with an adoring husband (Eric Rahill), ride-or-die best friend (Kate Berlant) and a cupboard full of woman-owned ethically-sourced chili crisp to boot — mounting professional pressures threaten to reawaken a hidden secret from her troubled past. A pitch-perfect blend of satire, melodrama, daring tonal shifts and intimate performances, the film marks a bold new voice in contemporary cinema.

Starring: John Early, Kate Berlant, Eric Rahill, Kristen Johnston, Claudia O'Doherty, Conner O'Malley, Vanessa Bayer and Chris Bauer
Director: John Early
Genre: Comedy

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"John Early’s directorial debut is a sincere and surprising comedic triumph."

— Mark Asch, Little White Lies

"A playful love letter to late-night melodramas exploring the depths of girlhood."

— Hayley Croke, Loud and Clear Reviews

"Refreshingly gracious, Early’s management of humanity in ‘Maddie’s Secret’ is the heart of this film."

— Peyton Robinson, RogerEbert.com

"It is an extremely accomplished debut and one of the boldest American movies I have seen in years."

— Sam Bodrojan, IndieWire

"Maddie’s Secret is one of the most auspicious debuts by a comedian-turned-filmmaker in recent memory."

— Sean Boelman, FandomWire · Jun 15

"Early nails every mark in his impossibly wide purview, crafting one of the more beautiful movies of the year."

— Christian Craig, In Review Online

"Nothing stays hidden for too long in “Maddie’s Secret,” including the fact that Early seems simply born to be a star."

— Stephen Saito, Moveable Fest

"John Early's directorial debut is nothing short of brilliant, with Maddie's Secret walking a delicate tightrope of comedy and drama."

— Graeme Guttmann, Screen Rant

"Early’s feature debut is a refreshing send-up of TV and movie tropes that embraces sentimentality with a cheeky sense of humor."

— Monica Castillo, AV Club

"Maddie’s Secret goes beyond satire by lovingly embracing the concept that gay men love women. This is a film about female adoration full stop."

— Joey Moser, The Contending

"John Early's unique sensibility bursts onto the big screen with huge laughs in this loving recreation of '80s-'90s Lifetime movies that's just as heartfelt as it is hilarious."

— Dan Bayer, Next Best Picture

"Maddie’s Secret is genuinely touching, largely because it engages very earnestly with melodrama as a genre—like Douglas Sirk–level earnestness—instead of approaching it as parody."

— Joey Shapiro, Chicago Reader

"'Maddie’s Secret’ challenges us that we don’t have to follow the world’s recipe for success; we’re capable and beloved well enough that we can freestyle on our own and still be whole."

— Zachary Lee, RogerEbert.com

"With a recipe blending subversive satire and incisive melodrama, this examination of the extremes of food influencer culture is audacious, yet layered with emotionally grounded poignancy."

— Todd Jorgenson, Cinemalogue

"The film at once lampoons a spectatorship culture that drives creators to madness and cherishes the naïvete of everyday people who want to share their passions with people on the internet."

— Kyle Turner, Slant Magazine

"Brimming with style and spirit up to the final scene, “Maddie’s Secret” is among the most daring movies I’ve seen this year. That it simultaneously guarantees a giddy good time is a minor miracle."

— Natalia Winkelman, New York Times

"While it delivers enough laughs, John Early’s directorial debut ultimately proves far more tender, offering a reminder of what indie cinema can accomplish when it values emotional honesty and creative risks over marketability."

— Emma Fisher, InBetweenDrafts

"A startlingly original, queer friendly hybrid between an issue-of-the-week movie parody and sincere melodrama...Early himself is fabulous in the lead role, a portrayal that is positively sweet in its open-hearted nature and vulnerability."

— Laura Clifford, Reeling Reviews